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The Power of Email Marketing Strategy
Sat, 18 May 2013 20:46:57 +0000
<p>The world without email marketing is over, and if you?re not using this powerful email marketing strategy medium to reach customers and prospects, you are missing out. With 91% of consumers using email at least once a day, you can feel confident your message is making an impression and building top-of-mind awareness for your dealership.
How will you ensure your marketing stands out from the sea of email messages? What can you do to help increase retention rates, generate traffic and revenue, and enhance owner loyalty?
<i>The <strong>OneCommand</strong> team is the successful dealer?s secret weapon for delivering consistent results in their Sales and Service Departments using the <a href="http://automotivedigest.com/2013/05/the-power-of-email-marketing-strategy/" target="_blank"><strong>OneCommand Platform with leading edge communications technology</strong> </a>that is proven to increase responses, drive traffic and lower marketing costs. [<strong><a href="http://automotivedigest.com/2013/05/the-power-of-email-marketing-strategy/" target="_blank">Read more</a></strong>]</i></p><p>The Article <a href="http://automotivedigest.com/2013/05/the-power-of-email-marketing-strategy/">The Power of Email Marketing Strategy</a> appeared first on <a href="http://automotivedigest.com">Automotive Digest</a>.</p>
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Auto Dealers: Convert Calls into Showroom Sales
Sat, 18 May 2013 16:47:23 +0000
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PassTime: Exhibitor, Sponsor and Key Presenter at NABD?s BHPH National Conference
Sat, 18 May 2013 16:32:54 +0000
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Automotive Social Media and Online Reviews Used More Than Ever
Sat, 18 May 2013 16:16:27 +0000
<p>Online dealership reviews on social media networks are now playing the most important role in the dealership selection process, according to the <strong>Spring 2013 Automotive Social Media and Reputation Trend Study</strong> released by <strong>Digital Air Strike</strong>.
The bi-annual study included an in-depth analysis of how 650 U.S. dealers use social media and an online survey of 2,000 consumers who purchased a vehicle in the last 6 months.
[<a href="http://digitalairstrike.com/news-category/news/"><strong>More</strong></a>]</p><p>The Article <a href="http://digitalairstrike.com/news-category/news/">Automotive Social Media and Online Reviews Used More Than Ever</a> appeared first on <a href="http://automotivedigest.com">Automotive Digest</a>.</p>
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3 Best Practices To Manage Used Vehicles As Investments
Sat, 18 May 2013 15:58:18 +0000
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Dealers: Be Ready When Customers Ask This Question
Fri, 17 May 2013 18:03:56 +0000
<p><strong>Personal Finance expert Casey Bond, of GoBankingRates.com</strong> says <a href="http://www.gobankingrates.com/auto-loans/q-a-short-term-long-term-car-loans-which-is-better/" target="_blank"><strong>borrowers should keep car loans as short as possible</strong></a>.
<strong>Ms. Bond</strong> explains that car loans have, in fact, been growing in length over the past couple of years, citing Experian data that finds the average term length on new car loans grew to a record-high 65 months in the fourth quarter of 2012.
She explains the growing cost of new cars combined with incredibly low car loan rates prompts more borrowers to finance vehicles they otherwise couldn't afford by stretching out the loan term over an extended period of time. However, this increasingly common practice is hurting the car buyer.
<i>Expert advice will come in handy when your customers come in asking what type of auto loan length they should be looking at. <a href="http://automotivedigest.com/2013/05/dealers-be-ready-when-customers-ask-this-question/" target="_blank"><strong>There are advantages and disadvantages either way</strong></a>, but it is in the dealer?s best interest to be prepared to comment on both sides of the issue. [<a href="http://automotivedigest.com/2013/05/dealers-be-ready-when-customers-ask-this-question/" target="_blank"><strong>Read more</strong></a>]</i></p><p>The Article <a href="http://automotivedigest.com/2013/05/dealers-be-ready-when-customers-ask-this-question/">Dealers: Be Ready When Customers Ask This Question</a> appeared first on <a href="http://automotivedigest.com">Automotive Digest</a>.</p>
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Autonomous Driving is Here to Stay
Fri, 17 May 2013 17:06:15 +0000
<p><strong>Editorial comment:</strong> Autonomous vehicles ? or so-called driverless cars ? have been in the news a lot lately. Some of it good and some bad. A decade ago most of us looked at <a href="http://the-grayline.com/2010/11/17/the-scoop-on-autonomous-vehicles-infographic/" target="_blank"><strong>autonomous driving as something off the wall</strong></a>, unsafe, something to keep away from teens and, at best, completely unaffordable.
<strong>Today, we?re beginning to see autonomous driving in a totally different light.</strong>
What began last decade with the U.S. Department of Defense's <a href="http://www.sae.org/mags/sve/11769/" target="_blank"><strong>Defense Advanced Research Projects Agency</strong></a> (DARPA) pioneering robo-car races in the desert has evolved into Google?s self-driving cars safely motoring (with supervision) some 300,000 mi (480,000 km) on city streets and freeways, not to mention the introduction of new autonomous research vehicles from <strong>Audi</strong> and <strong>Lexus</strong> at the last <strong>Consumer Electronics Association's Consumer Electronics Show</strong>.
<i>The course of autonomous driving technology depends greatly on the researchers who develop it, and what their intentions will be. <a href="http://automotivedigest.com/2013/05/autonomous-driving-is-here-to-stay/" target="_blank"><strong>Will it make us safer, or does it have the potential for making the roads more dangerous</strong></a>? The discussion is still ongoing. [<a href="http://automotivedigest.com/2013/05/autonomous-driving-is-here-to-stay/" target="_blank"><strong>Read more</strong></a>]</i></p><p>The Article <a href="http://automotivedigest.com/2013/05/autonomous-driving-is-here-to-stay/">Autonomous Driving is Here to Stay</a> appeared first on <a href="http://automotivedigest.com">Automotive Digest</a>.</p>
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TOP NEWS: Kelley Blue Book Picks 10 Stand-Out Cars
Fri, 17 May 2013 07:00:35 +0000
<p>For new-car shoppers who are looking for that extra personality in their vehicle, <a href="http://automotivedigest.com/2013/05/kbb-lists-10-stand-out-new-cars/" target="_blank"><strong>Kelley Blue Book editors select 10 of the best</strong></a> stand-out cars for 2013.
Only one small SUV did well enough in the <a href="http://automotivedigest.com/2013/05/most-small-suvs-receive-poor-frontal-crash-ratings/" target="_blank"><strong>Insurance Institute for Highway Safety front-end crash simulation tests</strong> </a>recently to receive a "good" score.
As cars become increasingly more connected by computers, <a href="http://automotivedigest.com/2013/05/u-s-regulators-go-after-car-hackers/" target="_blank"><strong>car hacking risks are on the rise</strong></a> and U.S. regulators must step up their security activities.</p><p>The Article <a href="http://automotivedigest.com/2013/05/kbb-lists-10-stand-out-new-cars/">TOP NEWS: Kelley Blue Book Picks 10 Stand-Out Cars</a> appeared first on <a href="http://automotivedigest.com">Automotive Digest</a>.</p>
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Most Small SUVs Receive Poor Frontal Crash Ratings
Fri, 17 May 2013 07:00:33 +0000
<p>Almost all the small sport-utility vehicles tested by the <strong>Insurance Institute for Highway Safety</strong> fared poorly in a simulation of a deadly type of front-end crash.
Find out which sport-utility vehicle received a good rating. [<a href="http://automotivedigest.com/2013/05/most-small-suvs-receive-poor-frontal-crash-ratings/" target="_blank"><strong>More</strong></a>]</p><p>The Article <a href="http://automotivedigest.com/2013/05/most-small-suvs-receive-poor-frontal-crash-ratings/">Most Small SUVs Receive Poor Frontal Crash Ratings</a> appeared first on <a href="http://automotivedigest.com">Automotive Digest</a>.</p>
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KBB Lists 10 Stand-Out New Cars
Fri, 17 May 2013 07:00:25 +0000
<p>For the new-car shopper seeking a personality-filled ride, the editors of <strong>Kelley Blue Boo</strong>k have compiled a list of the top 10 cars that exude personality!
Find out which new cars made the <strong>Kelley Blue Book</strong> list. [<a href="http://automotivedigest.com/2013/05/kbb-lists-10-stand-out-new-cars/" target="_blank"><strong>More</strong></a>]</p><p>The Article <a href="http://automotivedigest.com/2013/05/kbb-lists-10-stand-out-new-cars/">KBB Lists 10 Stand-Out New Cars</a> appeared first on <a href="http://automotivedigest.com">Automotive Digest</a>.</p>
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U.S. Regulators Go After Car Hackers
Fri, 17 May 2013 07:00:17 +0000
<p>Hacking risks to drivers are on the rise as their cars become increasingly powered by and connected to computers, according to U.S. auto-safety regulators under <strong>NHTSA chief David Strickland</strong>.
Find out what the <strong>NHTSA</strong> is doing to thwart the threat. [<a href="http://automotivedigest.com/2013/05/u-s-regulators-go-after-car-hackers/" target="_blank"><strong>More</strong></a>]</p><p>The Article <a href="http://automotivedigest.com/2013/05/u-s-regulators-go-after-car-hackers/">U.S. Regulators Go After Car Hackers</a> appeared first on <a href="http://automotivedigest.com">Automotive Digest</a>.</p>
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Volt vs. Leaf Incentive Spending
Fri, 17 May 2013 00:05:02 +0000
<p><ul>
<li>Chevrolet and Nissan have had to rely heavily on incentives and lease business to stoke consumer demand for plug-ins</li>
<li>Sales exploded for Nissan?s Leaf In March, as brand managed to sell 2,197 units of all-electric car ? a 279% increase over prior year sales</li>
<li>Dramatic reduction in new vehicle price caused rapid acceleration ? Nissan slashed price of 2013 Leaf by $6,400</li>
</ul></p><p>The Article <a href="http://automotivedigest.com/2013/05/volt-vs-leaf-incentive-spending/">Volt vs. Leaf Incentive Spending</a> appeared first on <a href="http://automotivedigest.com">Automotive Digest</a>.</p>
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RPM Accelerators: Increasing Appraisal Closing Effectiveness
Thu, 16 May 2013 20:51:45 +0000
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Using Analytics to Improve Retail Performance ? Download FirstLook?s eBook Now
Thu, 16 May 2013 19:34:37 +0000
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Roundup of News for the Global Fleet
Thu, 16 May 2013 09:22:49 +0000
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CEI?s Kathi Croze Wins Distinguished Service Award from Government Fleet Managers? Group
Thu, 16 May 2013 07:18:03 +0000
<p></p><p>The Article <a href="http://automotivedigest.com/2013/05/ceis-kathi-croze-wins-distinguished-service-award-from-government-fleet-managers-group-2/">CEI?s Kathi Croze Wins Distinguished Service Award from Government Fleet Managers? Group</a> appeared first on <a href="http://automotivedigest.com">Automotive Digest</a>.</p>
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Register Now for the AFLA Webinar on May 30th! ?Electronic Tags & Titling for Your Fleet?
Thu, 16 May 2013 07:16:50 +0000
<p></p><p>The Article <a href="http://automotivedigest.com/2013/05/register-now-for-the-afla-webinar-on-may-30th-electronic-tags-titling-for-your-fleet/">Register Now for the AFLA Webinar on May 30th! ?Electronic Tags & Titling for Your Fleet?</a> appeared first on <a href="http://automotivedigest.com">Automotive Digest</a>.</p>
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California Energy Commission Offering $100M for Alt-Fuel Vehicles
Thu, 16 May 2013 07:15:57 +0000
<p></p><p>The Article <a href="http://automotivedigest.com/2013/05/california-energy-commission-offering-100m-for-alt-fuel-vehicles/">California Energy Commission Offering $100M for Alt-Fuel Vehicles</a> appeared first on <a href="http://automotivedigest.com">Automotive Digest</a>.</p>
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Why AeroVironment is an EV Charger Company to Watch
Thu, 16 May 2013 07:14:48 +0000
<p></p><p>The Article <a href="http://automotivedigest.com/2013/05/why-aerovironment-is-an-ev-charger-company-to-watch-2/">Why AeroVironment is an EV Charger Company to Watch</a> appeared first on <a href="http://automotivedigest.com">Automotive Digest</a>.</p>
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Will Serious Drivers Ever Accept Autonomous Cars?
Thu, 16 May 2013 07:13:54 +0000
<p></p><p>The Article <a href="http://automotivedigest.com/2013/05/will-serious-drivers-ever-accept-autonomous-cars/">Will Serious Drivers Ever Accept Autonomous Cars?</a> appeared first on <a href="http://automotivedigest.com">Automotive Digest</a>.</p>
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TOP NEWS: Cisco Study Reveals Auto Buyer Preferences
Thu, 16 May 2013 07:00:41 +0000
<p>A <a href="http://automotivedigest.com/2013/05/cisco-study-reveals-consumer-preferences/" target="_blank"><strong>new study from Cisco Systems</strong></a> reveals some interesting revelations about the auto buying public that dealers must make themselves aware of.
After a very successful March and April, the <a href="http://automotivedigest.com/2013/05/nissan-leaf-worlds-best-selling-ev/" target="_blank"><strong>Nissan LEAF is making history</strong></a> and is now considered the world?s best-selling electric vehicle.
<a href="http://automotivedigest.com/2013/05/the-new-chevrolet-city-express-is-coming-to-town/" target="_blank"><strong>General Motors is teaming up with Nissan Motors</strong></a> to fill a gap in their lineup for 2014, with the Chevrolet City Express aimed at commercial fleets.</p><p>The Article <a href="http://automotivedigest.com/2013/05/cisco-study-reveals-consumer-preferences/">TOP NEWS: Cisco Study Reveals Auto Buyer Preferences</a> appeared first on <a href="http://automotivedigest.com">Automotive Digest</a>.</p>
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The New Chevrolet City Express is Coming to Town
Thu, 16 May 2013 07:00:34 +0000
<p>Once again, <strong>General Motors Co.</strong> will team up with another automaker, this time <strong>Nissan Motor Co.</strong>, to help the Detroit-based maker fill a need in its vehicle lineup.
Find out what <strong>GM</strong> has planned for the 2014 selling season. [<a href="http://automotivedigest.com/2013/05/the-new-chevrolet-city-express-is-coming-to-town/" target="_blank"><strong>More</strong></a>]</p><p>The Article <a href="http://automotivedigest.com/2013/05/the-new-chevrolet-city-express-is-coming-to-town/">The New Chevrolet City Express is Coming to Town</a> appeared first on <a href="http://automotivedigest.com">Automotive Digest</a>.</p>
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Cisco Study Reveals Consumer Preferences
Thu, 16 May 2013 07:00:26 +0000
<p><strong>Cisco Systems</strong> has announced results of the <strong>Cisco Customer Experience Report</strong> focused on the automobile buying and driving experience.
Here are some important revelations for dealers to consider. [<a href="http://automotivedigest.com/2013/05/cisco-study-reveals-consumer-preferences/" target="_blank"><strong>More</strong></a>]</p><p>The Article <a href="http://automotivedigest.com/2013/05/cisco-study-reveals-consumer-preferences/">Cisco Study Reveals Consumer Preferences</a> appeared first on <a href="http://automotivedigest.com">Automotive Digest</a>.</p>
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Nissan LEAF: World?s Best-Selling EV
Thu, 16 May 2013 07:00:02 +0000
<p>The <strong>Nissan LEAF</strong> continues to make electric vehicle sales history, after record sales in March and a 423.5 percent year-over-year sales increase in April to become best-selling EV worldwide.
Get the facts and figures on the <strong>Nissan Leaf</strong> sales milestone. [<a href="http://automotivedigest.com/2013/05/nissan-leaf-worlds-best-selling-ev/" target="_blank"><strong>More</strong></a>]</p><p>The Article <a href="http://automotivedigest.com/2013/05/nissan-leaf-worlds-best-selling-ev/">Nissan LEAF: World?s Best-Selling EV</a> appeared first on <a href="http://automotivedigest.com">Automotive Digest</a>.</p>
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Micro Hybrids Could Be Big Growth Segment Soon
Thu, 16 May 2013 06:29:45 +0000
<p>For automakers focusing on hitting 54.5 mpg vehicles by 2025 and for dealers marketing fuel efficient green cars, micro hybridization could be important. They?re using lithium-ion batteries, many of them 48 volt, to supplement internal combustion engines as hybrids tend to do ? though this hybrid system will take on additional duties such as offsetting [...]</p><p>The Article <a href="http://automotivedigest.com/2013/05/micro-hybrids-could-be-big-growth-segment-soon/">Micro Hybrids Could Be Big Growth Segment Soon</a> appeared first on <a href="http://automotivedigest.com">Automotive Digest</a>.</p>